TOO many words!

That’s what you’re thinking right now: What’s this guy doing putting none images on this portfolio’s home page?

The short answer: I’m a copywriter. The long answer: I’m a copywriter who believes words have power — and if you’re still reading, you’ve fallen for my trap.

The thing is, brands these days do use too many words. They’re so proud of their product or accomplishments that they forget people don’t want to read their manifesto-sized headlines on Instagram.

The key is using the right words. Cliche and not very groundbreaking? Correct. But that’s what a seasoned senior copywriter should offer. So let me distill your passionate ideas into something people actually want to read.